Falling is a feeling of complete loss of control.
Many people refer to "falling" in love - as if we have no control in this feeling and decision.
Perhaps this is why many like me are resistant to the concept - we need to retain control.
The funny thing is, even to those "falling," our partner is someone we choose, and to pretend we don't is just a farce.
I have a lot of friends who hate on love, but I think that's just because they haven't found someone they would like to choose to love or would like to choose to love them. This doesn't mean love doesn't exist. To all those naysayers, hang-in there and you will know when the time is right to choose to let go and fall.