Jewelry Commercials Make My Blood Boil

I hate jewelry commercials.  With a passion.  Probably as passionately as those ladies in the commercials pretend to be idiotic fools who know their man loves them because he buys them a diamond.  Really?

Are women that superficial and that easily assuaged?

These commercials have gotten me so embarrassed about the fact that I like shiny accessories every once in awhile, that I won't go anywhere near a jewelry store.  In fact, if I walk by that section in a store, I cast quick glances that direction, trying to sneak a peak like you would at a secret crush.  I mean, c'mon, who doesn't love some glittery sparkly loveliness?!

But to go all goo-goo ga-ga over a man because he gave me a diamond?  Puhlease, all that means is that he's got money.  I'd go so far as to say these commercials imply that he doesn't love you if he doesn't waste his hard-earned Benjamins on you.  There is so much spoiled, pretentious fuss about it all.

If you prefer the company of diamonds over the company of your man, I suppose this would do.

Don't worry, if you don't treat her right in any way, but buy her diamonds, you'll fool everyone, including her.

This got me thinking about the business mantra, "Don't bring up the problem without proposing a solution."

And this morning I saw one.  On the side of a bus, an ad with a rock-looking gemstone saying, "Boys like to throw rocks at girls."  Clever.  I would like to see more of this.  Or the funnies in the image below, which isn't an official ad, but by golly it should be.