I
hate jewelry commercials. With a passion. Probably as passionately as those ladies in the commercials pretend to be idiotic fools who know their man loves them because he buys them a diamond.
Really?
Are women
that superficial and
that easily assuaged?
These commercials have gotten me so embarrassed about the fact that I like shiny accessories every once in awhile, that I won't go anywhere near a jewelry store. In fact, if I walk by that section in a store, I cast quick glances that direction, trying to sneak a peak like you would at a secret crush. I mean, c'mon, who doesn't love some glittery sparkly loveliness?!
But to go all goo-goo ga-ga over a man because he gave me a diamond? Puhlease, all that means is that he's got money. I'd go so far as to say these commercials imply that he
doesn't love you if he
doesn't waste his hard-earned Benjamins on you. There is so much spoiled, pretentious fuss about it all.
 |
| If you prefer the company of diamonds over the company of your man, I suppose this would do. |
 |
| Don't worry, if you don't treat her right in any way, but buy her diamonds, you'll fool everyone, including her. |
This got me thinking about the business mantra, "Don't bring up the problem without proposing a solution."
And this morning I saw one. On the side of a bus, an ad with a rock-looking gemstone saying, "Boys like to throw rocks at girls." Clever. I would like to see more of this. Or the funnies in the image below, which isn't an official ad, but by golly it should be.
